So today I was made aware of a grammar error on one of my tv spots that went out yesterday. At first I was told it was spelling, which I know I checked, so the question was – what did I miss?
It was a four letter word that I had used in the spot “then.” Apparently, the narrator said it in this manner, “More savings then ever before.” I when hearing it, listened over and over – and of course when I said it – it made sense to me to be then. Apparently, both he and I was wrong. It is “than.” So from now now, I will be trying to remember this little saying:
“Than is used only in comparisons, so if you’re comparing something use than. If not, then you have to use then. What could be easier than that?”
Ironically, the person who brought the then mishap to our attention misspelled Mack’s name. 
